{"id":24,"date":"2015-07-07T09:38:18","date_gmt":"2015-07-07T09:38:18","guid":{"rendered":"http:\/\/www.strategicmarketingforschools.co.uk\/?page_id=24"},"modified":"2023-02-04T17:22:55","modified_gmt":"2023-02-04T17:22:55","slug":"independent-schools-2","status":"publish","type":"page","link":"https:\/\/www.strategicmarketingforschools.co.uk\/index.php\/independent-schools-2\/","title":{"rendered":"Independent Schools"},"content":{"rendered":"
Independent schools<\/strong><\/span><\/p>\n

The key challenge for many independent and non-maintained schools is getting your name talked about in a positive way at the dinner party table. This is half the battle \u2013 if not more!<\/span><\/p>\n

We look at all aspects of your marketing to ensure that they join up to maximise the impact and the results.<\/span><\/p>\n

The key areas for marketing independent schools are:<\/span><\/p>\n

    \n
  • The image\/perception of your school (the \u2018brand\u2019)<\/span><\/li>\n
  • Your relationship with feeder schools<\/span><\/li>\n
  • The effectiveness of your printed material, direct mail, advertising, web and email activities<\/span><\/li>\n
  • Communication and relationship-building with prospective parents and students \u2013 including the tour and keeping in touch with them<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div>
    The business case for marketing<\/strong><\/span><\/p>\n

    As an independent school, if you invested \u00a315,000 in a marketing campaign which recruited just three more students \u2013 and we expect many more than that! \u2013 you would achieve payback in less than one term<\/strong>. If they stayed for seven years the\u00a0 additional revenue might be up to \u00a3300,000. That equates to extra profit of up to \u00a3200,000.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Independent schools The key challenge for many independent and non-maintained schools is getting your name talked about in a positive way at the dinner party table. This is half the battle \u2013 if not more! We look at all aspects of your marketing to ensure that they join up to maximise the impact and the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nIndependent Schools | Changing Perceptions About Schools<\/title>\n<meta name=\"description\" content=\"We help overcome the key challenges for many independent and non-maintained schools and help achieve a positive image\/perception.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strategicmarketingforschools.co.uk\/index.php\/independent-schools-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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