The need for all types of maintained schools and academies to undertake some kind of student recruitment marketing is growing as the political impact of greater ‘competition’ increases.
Community, voluntary aided, academies, parent promoted, free and faith schools – all can benefit from a review of the ways you attract and recruit students.
Competition will also create an increase in the pressure to keep – or fill – student places to minimise the potential negative impact on your finances.
Much can be achieved with a relatively small budget. The simple things can make a big difference in how a state school is perceived and increase your standing with potential parents and students.